Dogs, Stars, Puzzles and Plow Horses...the Keys to Success with Taproom Food
Jan 25, 2022
In the food game, menu items are categorized as Dogs, Stars, Puzzles and Plow Horses. What are these you ask?
In a nutshell, these descriptions are used to classify items by popularity and profitability.
- Stars are those menu items that are most popular and most profitable.
- Puzzles are very profitable, but not very popular.
- Plow Horses are very popular, but not profitable.
- Dogs are, as you might guess, neither profitable nor popular.
Step one in your taproom menu analysis is to identify your Stars, Puzzles, Plow Horses and Dogs.
Once you do this, you'll get a better understanding of what food items are both popular and profitable - a winning combination for any taproom brewery offering food.
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