Taproom Staff that Introduce Themselves See Higher Tabs
May 10, 2022
We've talked before about the Venn Diagram of Taproom Experience and learned that the ideal visit includes delicious beer, a memorable atmosphere, and engaging staff. Sounds obvious, right? However, there are little, seemingly minor touches you can add to make the experience better for everyone.
Today's tip: Introduce yourself
I've never heard a guest complain about a beertender not giving their name. While this detail may not knowingly impact a guest's visit, it can have added value for your team and your taproom.
Guests spend 20% more when the staff member introduces themself.
"Hi, I'm Andrew. Welcome to Andrew's Brewery."
Yup, the data shows from a set of over 6000 visits that the guest will spend 20% more (and tip 3% higher).
Get in routine of authentically introducing yourself to your guests and encourage your team to do the same. We all love a little human connection.
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