Fall is coming. Colder weather and (possibly) slower foot traffic through your taproom. In this webinar we will share fascinating data, discuss staff training, and offer valuable taproom-focused key performance indicators to help you boost taproom sales this Fall. 

The Fall Taproom Checklist webina...

When guests are deciding which brewery to visit, they are looking for the taproom that has the most to offer. No longer are guests simply looking for delicious beer. They are looking for an experience, and food can be a prime ingredient in creating it.

Food is on the minds of taprooms nationwide and ...

Taproom Staff/Server

Candidate Profile:

The candidate must be a mature, team player who has a genuine enthusiasm for people, the brewery, and craft beer. Personal integrity, people skills, and professionalism are a prerequisite. 

The people skills, inherent enthusiasm, and the ability to make eac...

Taproom Manager or Taproom and Events Manager

Taproom Manager Duties include:

• Ensure customers are well served.
• Ensure taproom is adequately staffed.
• Ensure taproom is clean.
• Adhere to all policies and goals including accountability for cost control and profitability
• Responsible for leading ...

Don't judge a guest by how many people are in their party.

The amount brewery guests spend, based on how many people are in their party, may surprise you. 

Don’t discredit a person based on the number of guests in the party. Speaking personally, I know when I visit a brewery alone, it’s often easi...

We've talked before about the Venn Diagram of Taproom Experience and learned that the ideal visit includes delicious beer, a memorable atmosphere, and engaging staff. Sounds obvious, right? However, there are little, seemingly minor touches you can add to make the experience better for everyone.

To...

We recommend checking out this recent Craft Beer Professionals conversation featuring several industry leaders sharing their insight on staff training. 

In this conversation, they discuss how the panelists have facilitated staff training that educates, motivates, and results in a more successful br...

Looking at your taproom with a new lens can lead to opportunity. 

1. Take a picture of your workspace, whether the brewhouse or taproom.
2. Zoom in. Focus on so...